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Whoopee Wallet Wave > Blog > Market > Innovating Orthodontic Care in America: One Specialist’s Plan to Tackle Treatment Inefficiencies and Workforce Gaps
Market

Innovating Orthodontic Care in America: One Specialist’s Plan to Tackle Treatment Inefficiencies and Workforce Gaps

Sam Hubbert
Last updated: July 1, 2025 2:00 pm
Sam Hubbert
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8 Min Read
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Across the American healthcare landscape, dentistry, and particularly orthodontics, faces mounting pressure to evolve. Patients nationwide are waiting longer than ever for specialized dental care, not because of rising demand alone but due to systemic inefficiencies and a shrinking pool of qualified professionals. While innovation in medical disciplines often moves quickly, orthodontic treatment protocols have lagged, with many procedures still demanding protracted, multiyear timelines that strain both patients and providers. These drawn out processes, coupled with geographic disparities in specialist availability, are contributing to growing dissatisfaction, increased healthcare costs, and uneven care delivery across the country.

The problem is especially pronounced in orthodontics, where outdated models of care are slow to adapt to new digital technologies and faster, evidence based methods. Despite significant advancements in imaging, treatment planning, and appliance design, many practices continue to operate within frameworks developed decades ago. These inefficiencies are not just inconvenient. They can lead to poorer outcomes, treatment abandonment, or preventable complications that burden the broader healthcare system.

Amid these industry pressures, a new Florida based venture, Star75 LLC, is preparing to enter the market with an approach designed to reshape how orthodontic care is delivered and taught. The company is not yet operational, but its vision is firmly grounded in addressing both clinical and structural shortcomings in the field. Drawing from nearly two decades of high level clinical experience, Star75 founder and CEO Fabiana Blaz Cid aims to establish a model that combines treatment innovation with professional education and strategic consulting.

Interestingly, Blaz Cid’s journey began in São Paulo, Brazil, where her early exposure to dentistry set her on a path that would eventually include specialized training in orthodontics and functional jaw orthopedics. Her fascination with the transformative power of dental care, from restoring function to rebuilding confidence, shaped a career defined by precision, empathy, and relentless study. Over the years, she has earned a reputation for mastering advanced techniques, mentoring emerging professionals, and advocating for interventions that prevent rather than postpone corrective treatment.

“Orthodontics has always been about more than straight teeth,” Blaz Cid says. “It is about enabling people to breathe properly, eat without pain, and speak clearly. If we can teach others how to do that better and faster, the impact goes far beyond the dental chair.”

Star75’s structure reflects this ethos. The company plans to provide academic consulting to universities and research centers, contribute to curriculum reform, and support studies that bring faster and more effective treatments into educational pipelines. This academic partnership model is aimed not only at producing better trained orthodontists but also at helping institutions modernize their programs in response to shifting workforce needs.

That need is becoming increasingly urgent. According to the American Dental Education Association, more than a third of practicing dentists in the United States are over the age of fifty five, and dental school enrollment remains insufficient to replace those retiring. Meanwhile, population growth, expanded insurance access, and a surge in adult orthodontic patients have increased the demand for specialized care. These overlapping trends have created critical bottlenecks in patient access, particularly in suburban and mid sized markets that fall outside major urban health systems.

To help relieve pressure on this strained system, Star75 intends to introduce hands on training programs and digital workshops for practicing professionals. These offerings are designed to help dentists and orthodontists adopt newer clinical tools and strategies, including techniques that reduce treatment durations and improve diagnostic accuracy. By disseminating these methodologies, the company aims to raise standards of care while boosting operational efficiency in practices nationwide.

A major component of Star75’s mission also lies in technological integration. The company expects to assist clinics in implementing digital treatment planning, clear aligner systems, and 3D imaging. These tools not only enhance outcomes but also streamline workflows and increase case acceptance rates. These technologies, though widely available, remain underutilized in many practices due to cost, training barriers, or resistance to change. By offering guided implementation support, Star75 positions itself as a catalyst for transformation in a field long overdue for modernization.

Beyond the clinic, the company is also addressing issues tied to patient engagement. Lengthy and opaque treatment plans have been cited by the American Association of Orthodontists as a leading factor in patient dropout. By reducing timelines and improving provider patient communication through digital interfaces, Star75 aims to improve treatment adherence and long term satisfaction. The firm’s approach considers the broader patient journey, from first consultation to final retainer, emphasizing transparency, efficiency, and outcomes that align with modern expectations.

The timing for this endeavor is significant. The United States orthodontics market is expected to reach 4.8 billion dollars by 2033, driven largely by consumer interest in aesthetic treatments and demand for technological solutions. Yet, smaller practices remain vulnerable to competitive pressures from larger dental service organizations and direct to consumer aligner companies. Star75 plans to support these independent providers by offering business coaching, strategic consulting, and tools to enhance their market positioning without compromising care quality.

Indeed, Blaz Cid’s leadership draws from a rare combination of clinical mastery and educational insight. Having treated more than one thousand patients, she has seen firsthand how targeted interventions during growth phases can prevent lifelong complications. Her belief in early, non surgical solutions for children and more precise adult therapies has guided her development of protocols that prioritize long term function as much as short term aesthetics.

By creating a platform that merges innovation with mentorship, Star75 aspires not just to improve outcomes for individual patients but to strengthen the infrastructure of American orthodontics itself. The company’s future role within healthcare consulting and training also places it at the intersection of economic impact and workforce development. With high value added ratios in both sectors, Star75 is positioned to contribute meaningfully to both GDP growth and the expansion of healthcare access in underserved areas.

In a field where both patients and professionals are eager for change, Fabiana Blaz Cid’s approach stands out not just for its clinical rigor but for its commitment to equipping others to do better. Whether by training the next generation of orthodontists or helping existing practices thrive in a digital first environment, her work through Star75 represents a forward looking step toward a more accessible, effective, and equitable model of dental care in the United States.

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